Motherland mission

Motherland's mission is to enhance and promote African craft and culture around the world.

Africa has a unique and special know-how, a new generation with boundless creativity, authentic products and an amazing culture.

Through its premium platform, Motherland works directly with makers from or inspired by the African culture in order to give a privileged access to this richness that characterizes the original continent, the so-called Motherland.


Founder Story

Carine was born in Cameroon 🇨🇲 and moved to France 🇫🇷 in her teenage years. After her studies in corporate finance, she followed a classic path in a prestigious audit firm. Few years later she decided to quit her comfort and to start her entrepreneurship journey.

Today, she wants to create projects that have a real social impact in Africa. This is the main reason why she created Motherland. 

You can read her manifesto to learn more about my vision. 


A collective of Makers

Motherland is a collective of 15+ Makers from or inspired by African culture. We all share the same vision : promote African know-how & culture worldwide and contribute to the development of Africa.


Motherland Overview





Branding visuals

motherland creationsmotherland homemotherland delicatessenmotherland caremotherland culture


Need hi-res images for your journal? Blog? Magazine? Have questions for someone from our team? Not to worry! Email us at contact(at)motherland-store(dot)com, we answer very quickly :)