eding is a brand of African wax prints and clothing that makes your wardrobe vibrate with its bright colors combined with an urban style, light and refined. eding is an Ewondo / Beti word, one of the many languages spoken in central Cameroon. It means "love" in Ewondo.
The brand eding was created in 2018 by Carine Kren. Carine was born in Cameroon and grew up in France. She embarked in the entrepreneurship journey in 2017. Her first blog (www.tissuwax.com) was launched in july 2017 and aimed to value african wax prints and african craftsmen. A year later, Carine decided to launch her own clothes & african wax prints brand eding.
eding is the materialization of how Carine perceives Africa through colors and patterns. eding brings together urban style and patterns inspired by African culture.
Think global, act local
The brand made the choice to work exclusively with local tailors in African countries. eding wax prints and clothing are made by local artisans between Cameroon and Tanzania. Only the designs are created by Carine.
For eding first collection, Nicole, a young Cameroonian tailor contributed to the make the clothes. Nicole launched her sewing workshop a few years ago. Thanks to the collaboration with eding, she was able to develop her workshop, equip herself with new sewing machines and recruit an assistant. Nicole receives 30% of each sale of clothing.
First Spring - Summer 2019 collection
For the first Spring - Summer 2019 collection, Carine wanted to express the freshness of spring and the joy of the beautiful days that summer brings. To materialise it, she played with colors of the wax prints. In this collection you will find colors such as green, yellow, orange, pink and many more. For patterns instead, shapes are rather geometric in order to bring a frame to all these colors.
The Spring - Summer 2019 collection features the Mura skirt, the Mingha trousers and the Abeng dress.
The Mura skirt
Mura (pronounced moura) is a Ngoumba word, one of the many languages spoken in southern Cameroon in Kribi. Mura can mean both "girl" and "woman".
The Mura skirt is a nod to Christine, Carine's mum who is from Kribi. Christine is the Mura, the strong woman of the family, the ambitious and persevering woman who has borne three beautiful children from the age of 17. The Mura skirt is a tribute to the carefree girl she did not have the chance to be because very quickly, she had to go from girl to woman.
The Mura skirt is a skater skirt with volume. It has a band of 10 cm which allows to embellish the size and to bend it. The Mura skirt opens at the front from top to bottom thanks to its fabric buttons in the same print as the fabric of the skirt. It has a lining inside to bring more body to the skirt. The skirt is short and comes slightly above the knees.
The fabric chosen for the Mura skirt is 100% made in Douala, Cameroon. The cotton used to make the wax fabric comes from Maroua in the far north of the country. Maroua cotton is particularly renowned for its quality. The shapes of the patterns are perpendicular lines that entwine each other like raffia. Raffia is commonly used in Cameroon for the manufacture of various decorative and furnishing objects.
In the colors, we find mostly yellow, red and brown.
The Mingha trousers
Mingha is an Ewondo / Beti word, one of the many languages spoken in central Cameroon. As for the Mura skirt, Carine was inspired her mum's origines (Center and South of Cameroon). Mingha has the same meaning as Mura and therefore means woman in Ewondo.
Mingha is a high-waisted trousers with same buckle belt and front pockets. The high waist of the Mingha helps to highlight the shapes and beautify the legs.
The fabric chosen for the Mingha trousers is 100% made in Douala, Cameroon. The cotton used to make the wax fabric comes from Maroua in the far north of the country. Maroua cotton is particularly renowned for its quality. The patterns are round shapes like planets, more or less undulating stripes cover the round shapes. In the colors we find green and orange mostly.
The Abeng dress
Abeng is an Ewondo / Beti word. Abeng means "pretty / beautiful" in Ewondo.
The Abeng dress is skater with a band in the middle to mark the size. It has a back zip fastening that goes to the lower back to facilitate the wearing of the dress.
The fabric chosen for the Abeng dress is 100% made in Douala, Cameroon. The cotton used to make the wax fabric comes from Maroua in the far north of the country. Maroua cotton is particularly renowned for its quality. Geometric shapes bring dynamism to the wax fabric. Pink and orange bring shine to the dress.
The African wax prints collection
eding is not only about clothings, but the collection also includes african wax print fabrics made by different creators in Africa.
For this collection, there are six unique fabrics: The Star, the Ethnic, the Anise, the Raffia, the blue Flower and the Moon prints. All of them are 100% made in Douala, Cameroon. And as for the clothes, the cotton used to make the wax fabric comes from Maroua in the far north of the country.